Banks and Social Media: Everything You Need to Know answers the most critical questions surrounding social media marketing when it comes to the banking industry. Should banks be involved in social marketing, and if so, how? What do customers think when they come across a bank’s Facebook page? Are some sites more appropriate than others? What kind of content should you post?
This installment of the Stackpole Report on Banking will help guide you through the rapidly changing world of social media—helping to position your bank for success while avoiding pitfalls. The 34 page report was conducted in September 2009 and is based on an online survey of more than 400 Massachusetts residents between the ages of 18-64, resulting in a margin of error of +/- 5% and a confidence level of 95%.
Social media is one of the hottest areas of marketing right now. It seems like everyone has a Twitter or Facebook account. But is it appropriate for banks to have a presence on social media sites? Will it make them look foolish or savvy? Is there a right way and a wrong way to do it?
Banks and Social Media: Everything You Need to Know answers these very questions. This study uncovers key trends among banking customers regarding social media venues such as Facebook, LinkedIn, Twitter, and others. Specifically, it provides details about social media usage among bank customers, public perceptions about these sites, and the role that banks can play in this emerging media venue.
The report was conducted in September 2009 and is based on an online survey of more than 400 Massachusetts residents between the ages of 18-64, resulting in a margin of error of +/- 5% and a confidence level of 95%.
