The Stackpole Report

Banks and Social Media: Everything You Need to Know answers the most critical questions surrounding social media marketing when it comes to the banking industry. Should banks be involved in social marketing, and if so, how? What do customers think when they come across a bank’s Facebook page? Are some sites more appropriate than others? What kind of content should you post?

This installment of the Stackpole Report on Banking will help guide you through the rapidly changing world of social media—helping to position your bank for success while avoiding pitfalls. The 34 page report was conducted in September 2009 and is based on an online survey of more than 400 Massachusetts residents between the ages of 18-64, resulting in a margin of error of +/- 5% and a confidence level of 95%.

Choosing a Primary Financial Institution sheds light on one of the most fundamental questions in bank marketing: what does it take to get someone to choose your bank? The report addresses a number of key issues, including why people are so reluctant to switch banks, what it takes to get someone to switch, how important ad recall is, and whether incentives really work.

This installment of The Stackpole Report on Banking delivers critical information that will change the way you approach bank marketing. The 33 page report is based on an online survey of 411 Massachusetts residents between the ages of 25 and 60 years old. The study achieved a confidence level of 95% and a margin of error of +/- 5%.

How the Economy is Affecting Bank Choice reveals key findings about how the economic downturn has changed the way people view their banks. The data shows radical changes over the last few years in the way people think about and choose banks. More importantly, it provides critical information that can help smaller institutions take advantage of rapidly changing perceptions.

This installment of The Stackpole Report on Banking will have a significant and immediate impact on your approach to bank marketing. The 48 page report is based on an online survey of 455 Massachusetts residents between the ages of 25 and 60 years old. The study achieved a confidence level of 95% and a margin of error of +/- 5%.